Epix Expands Availability Across Consumer Electronic and Mobile Devices

Wireless News
05-03-2011
Epix Expands Availability Across Consumer Electronic and Mobile Devices
Type: News

Epix, an entertainment channel, video-on-demand and online service, unveiled apps for download on over one hundred consumer electronic and mobile devices including Android-powered tablets and phones.

In a release dated April 27, the Company said Epix apps are free and allow subscribers who are authenticated via cable, satellite and telco distributors to access over Epix movies plus original programming and extras on demand anywhere there is an Internet connection.
As part of the launch campaign for the apps, Epix is working with distributors to expand the universe of authenticated subscribers via sampling opportunities among heavy consumers of online video.

"Our business was created to take advantage of the changing landscape, understanding how consumers are using technology, and we have been able to successfully work with our partners to create new ways for authenticated subscribers to access premium entertainment when, where and how they want," said Epix President and CEO Mark Greenberg. "Movies have been a key driver of every new entertainment platform and we are excited to tap the power of movies to engage online viewers and attract new subscribers for our affiliated distributors."

Among the providers to offer the Epix apps at launch will be Verizon FiOS.

"Verizon FiOS subscribers enjoy a steadily growing lineup of programming, with the freedom and convenience of services like Flex View and FiOS TV Online, as well as providers like Epix who are making their content available on multiple devices," said Terry Denson, vice president of content strategy and acquisition for Verizon. "We are happy that the new Epix apps will further expand the choices and accessibility for our FiOS TV customers."

Epix is currently available on Google TV and will roll out additional apps throughout the second quarter.

Greenberg said, "We look forward to the continued work with our distribution partners in the development of more great apps for all emerging devices and platforms to provide maximum convenience and value for current and potential subscribers alike."

Epix, a joint venture between Viacom, its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios and Lionsgate, is a next- generation entertainment channel, video-on-demand and online service.

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